Why Should You Choose Outsourced Marketing?
The marketing industry has been continuously growing for the past 20 years. Companies now have more goals and demands and it is more important than ever to fulfil them. The key to success lays in the hands of your marketing team. However, what is there to do when your in-house marketing department does not meet all your needs?
At times, managers can fail to notice how overwhelmed internal departments are and they keep pushing and pushing until reaching a breaking point. We all know that an overworked staff can hardly produce million-dollar ideas due to burnout. So what can you do to prevent falling behind the competition?
The answer is simple: it might be time to outsource your marketing needs.
What is outsourced marketing?
With outsourced marketing, you allow a third-party company to take in some of your marketing efforts. There are different levels of outsourced marketing activities, depending on your budget and your needs. An external team can act as an extension of your marketing department or it can replace it entirely. You can collaborate with marketing firms for long-term campaigns or short-term specific projects.
Plus, outsourcing your marketing needs doesn't mean you lose control over the creative process. Through open communication, external teams will easily understand your goals and adapt their strategy effectively. Executives can step in at any moment and share their input, look over reports and give their approval. The main goal of marketing firms is to understand your brand, your business, and your mission. In the end, that's the foundation to a mutually beneficial partnership.
What are the benefits of outsourced marketing?
1. Reduced Costs
The costs of outsourced marketing depend on how much of your activity you want to designate to an external firm. However, outsourcing your marketing can be very cost-effective, especially when you think in perspective. Today's marketing requires high technical expertise, from SEO and landing page design to website analysis and marketing automation. On certain projects, you might need a particular skill or expertise your team lacks, and getting your employees through training or classes is both expensive and time-consuming.
Outsourcing gives you the skills you need without pressing expenses. You get access to a diverse set of high-quality skills without having to hire or train a specialized team. You're only paying for what you use when you use it and since you're working with talented specialists, you are very likely to get better outcomes.
2. Fresh Perspective
Marketers know that from time to time they might run out of creative ideas, ending up feeling stuck. Out of necessity, they go for the same old tactics they know inside and out. While this is common, it may lead to stagnation over time. Exploring other marketing strategies once in a while, especially when you seek more traffic and engagement, becomes a must for your business.
What outsourced marketing can bring to the table is a new perspective. Your partners can come up with ideas to spice up your marketing schedule and rethink your strategy.
We know this could sound a bit scary - your business is your baby and nobody knows it better than you do. However, marketing specialists work hand in hand with business managers. You are in control of what goes out and what remains a draft. When you partner with a specialized marketing firm, you get built-in expertise and the professional tools to take on challenges. Everything is thoroughly planned, each decision is well thought through based on years of experience and adapted to your brand.
3. Ascending Trend
There's nothing new under the sun in firms collaborating with freelance marketers. In fact, working with freelancers and consultants has been normalized in the past 18 months. More and more marketers are resigning from their jobs to work on their own, offering companies the opportunity to collaborate with the best in the field. Managers need to change the way they think about hiring marketers to get top talent without blowing up their budgets.
Freelance marketers are open to working with a variety of companies, which makes their services more accessible. Hiring a full-time marketing expert could harm your budget, especially if you want to collaborate with the best out there. The research found out that some CMOs can make up to 15 million dollars. Marketers are more important and more expensive than ever and freelancers can make more efficient use of your capital.
4. Better Performance
Sometimes, the end of our to-do list seems miles away and eight-hour shifts are not enough to cover everything. Outsourcing your marketing efforts can increase your efficiency and help you put out new, engaging content. You get access to the best technology that uses specialized tools in measuring campaigns, interacting with customers, and more.
What to expect from outsourcing your marketing services with us
Access fresh marketing strategies based on the latest trends, technologies, and techniques.
Full accountability, measurement, and reporting.
Accelerate the pace of production and lead generation.
Expanded marketing channel expertise.
A team of marketing experts to help you execute and keep track of progress.
There are many reasons firms outsource some or all of their marketing. One of the common situations is either the company can only devote a limited number of hours each week to marketing and they want to improve the quality and consistency of their marketing. Or the firm has no budget for a full-time marketer and outsourcing frees up valuable, often billable, time they can spend serving their clients. On the other hand, a large firm understands that outsourcing certain functions, such as content marketing, can be cheaper and of higher quality.
MultiChanneLeads is a boutique strategic marketing consulting agency with international experience and a strong professional network. We offer a bespoke service to every one of our clients. From marketing and strategic planning development to defining strategic guidelines, or simply to enhance an already existing approach acting as an extension to your marketing team.
Reach out to your customers wherever they are - online or on-ground. Get in touch with us today at firstname.lastname@example.org.