• MultiChanneLeads

Top 10 Marketing Trends To Look Out For in 2021

Updated: Aug 27, 2021

The world around us is constantly changing, bringing to the surface new and exciting opportunities for brands. Marketers know that if they want to stay ahead of the competition, they must be on the lookout for upcoming trends. But what exactly should companies focus on? What will be the defining trends of the market this year? How can agencies leverage their knowledge around those trends?

  1. Artificial Intelligence

A couple of years ago, Gartner predicted that by 2020, AI technology will be part of almost every new software product or service. As expected, artificial intelligence is not going anywhere. It is at the heart of any successful global business and emerging industry. Last year, when companies needed to manage an unexpected shortage of staff, the only solution was to rely on tools that would allow them to carry out tasks while saving resources. Now, that budgets start returning to normal, we can expect to see marketers continue to embrace automation to improve efficiency.

AI can analyze large amounts of data in seconds, establishing consumer behaviours and search patterns. Not to mention it can help businesses understand how customers find and interact with their products and services, using information from their social media platforms. We can see that AI is currently implemented in processes such as basic communication, email personalization, e-commerce transactions and even content creation.

2. Programmatic Advertising

If paid advertising is part of your marketing strategy, you might want to look into programmatic advertising. Programmatic advertising is a real-time bidding technique. It helps brands reach larger global audiences in a faster and more effective way. Advertisers will get higher conversions with lower costs, insightful reports, finite targeting options and enhanced fraud protection. Studies estimate that over 86% of digital display ads will be programmatic by the end of this year.

3. Lead with Purpose

Let's be real; our market is oversaturated with products, leaving customers with an abundance of choices to make. One of the best ways your brand can stand out from the crowd is to develop a strong and confident brand purpose, with authentic missions and values. Knowing your "why" helps you differentiate from the competition and create a unique value proposition. Don't forget, the foundation of every brand lays in a powerful mission statement. It governs the way a brand positions itself, shaping the image perceived by the public.

4. Conversational Marketing

When customers are looking for something, they want a response now, not later. In fact, 82% of customers want an “immediate” response. In general, powerful brands adopt a more conversational and personal tone when talking to customers. Conversational marketing strives to establish a real-time connection with its audience. The goal is to enhance customer experience by providing instant solutions to their problems, resulting in higher levels of satisfaction and ultimately improving their loyalty.

5. Personalization

Now that we've learned about how much it means to your customers to connect, you can better understand the importance of personalization. An Epsilon survey of 1,000 consumers aged 18-64, shows that 80% of respondents are more likely to work with a company that offers personalized experiences. More than half of consumers are willing to give up their data, as long as you are using it to benefit them.

Your messages will not suit every single one of your clients. Consumers want to know you are here for them, and not anyone else. Customized emails, for example, are more like to trigger a reaction from customers, making them interested in your content faster. Similarly, if you look at companies like Netflix or Amazon, you can easily notice a high level of personalization. Based on their users' preferences they can further tailor their recommendations for future interactions.

6. More Focus on Customers

Nowadays, customer experience cannot be overlooked. Brands need to create a unique and exciting customer experience to thrive against competitors. In fact, 86% of buyers are willing to pay more for a better customer experience. If you're looking for ways to improve, consider looking into technologies such as AI, machine learning and virtual reality. They can have a great impact on what your customers get, making their experience with your brand faster, smarter and more efficient.

7. Digital Marketing Will Continue to Grow

Digital marketing budgets will continue to grow throughout 2021, showing that leaders understand the importance of being part of this industry right now. McKinsey study found that the pandemic accelerated the adoption of e-commerce by 10 years in only 3 months. Now that the market is expanding is time to invest in digital marketing options.

8. New Online Alternatives

We can expect to see more companies relying less on Facebook for their marketing strategies. Companies will start exploring other social media alternatives to stand out more from their competitors. Beyond tried-and-tested digital marketing techniques such as SEO services, content optimization and email marketing, companies can also look into other options.

Brands could start developing a buyer persona to help them get into the mindset of their customers. Another feature they could look into is voice search. In 2017, Gartner researchers predicted that “by 2020, 30% of web browsing sessions will be done without a screen,” due to voice search technology. This means that marketers should start optimizing their content for voice search. The best practices for doing so include focusing on long-tail keywords and using natural voices.

9. Video Marketing on the Rise

Videos are by far the most popular way consumers want to learn about a brand's products. Statistics show that 72% of businesses believe that video has improved their conversion rate, while 70% of consumers say they've shared a brand's video. Last year we saw a rise in popularity for short videos, especially among young consumers. This move was initiated by TikTok and shortly adopted by Instagram. We can expect to see this trend go up, expanding its reach towards older audiences as well.

Videos can present information in a more engaging and interesting way and it is highly adaptable in all formats. What's more is that when we say "video", you don't have to limit yourself to YouTube. There are plenty of other ways to drive engagement with video marketing, such as live broadcasting on Facebook, Instagram and Linkedin. If your site includes videos, it is 50 times more likely to drive organic search results compared to text. That is because people find video content more compelling and Google pushes your page higher in the rankings.

10. Influencer Marketing

Influencer marketing is expected to become even bigger- Studies show that the industry is set to grow to almost $14 Billion in 2021. More and more agencies dedicate a standalone budget for influencer marketing in hopes of reaching well-targeted communities of customers. Working with influencers can help brands gain trustful customers that are willing to try new products and navigate through your social media platforms.

About Us

MultiChanneLeads is a boutique strategic marketing consulting agency with international experience and a strong professional network. We offer a bespoke service to every one of our clients. From marketing and strategic planning development to defining strategic guidelines, or simply to enhance an already existing approach acting as an extension to your marketing team.

Reach out to your customers wherever they are - online or on-ground. Get in touch with us today at

12 views0 comments