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Costs of Outsourced Marketing- What to Expect?


Working with your in-house marketing team becomes second nature. You trust your team, you know what they are capable of. Plus, they are only one call away. But what happens when you want more, when you start dreaming of bigger projects that require special expertise? Do you pay for your team's training? Or do you recruit new candidates that fit the job description?


Maybe you could start thinking outside the box. Maybe you could start considering outsourcing your marketing.


If your biggest doubts are whether or not you can afford this, you'd be surprised to find out that outsourcing your marketing is actually very cost-effective. Studies show that it can save up to 70% on workforce costs. You also get to work with skilled professionals that can fulfill all your marketing needs. From web development and web design to copywriting, marketing strategy, and lead generation, working with an external team can broaden your perspective and your expertise.


To help you decide what kind of service better suits your needs, here are a few questions to ask yourself:

  • What is my marketing budget? How much do I want to spend to cover all expenses?

  • How much time do I have available? When do I need to complete this project?

  • What skills do I need? How many people will there be working on this project?




Let's Talk Money


Now, we know that everything sounds good in theory. Managers often fear that partnering with a marketing firm could lead up to unexpected expenses. We will break down the costs for you to help you make an informed decision. After all, we're talking about your company's future.


In our firm, our average client price per month is $5K, which means $60K for the year. Based on each client's needs, prices may vary. For example, the addition of a full site build, a custom logo, or email workflows can increase the monthly cost of outsourced services. Even when you are working with an in-house team, you are still likely to experience additional costs for similar services.


Outsourcing your marketing can be a great fit for startups and small companies that are trying to build their business from the ground up. Managers can direct their focus on the business side of its operations and let their marketing partners work on other important projects, To find out more about the benefits of outsourced marketing, check out our article on it.




About Our Strategy

Our team of marketing specialists can help you complete your future projects and achieve all your goals. As an independent and women-owned agency, our team operates under the belief that great solutions require personal investment. We dig deep, taking time to understand our client's challenges; then provide strategic solutions and bold creative ideas executing accordingly. Here's what to expect from partnering with us.

  • Step 1: Discovery

All our clients are diverse, and unique as are the goals they ask us to help them achieve. Every project begins with an Introductory Consultation during which we learn about your organization through meeting with your key stakeholders and research. Understanding your perspective as a business is essential — what you do, your goals, your target audience, and competitors.


  • Step 2: Strategy

Whether we are launching a new product or channel marketing campaign for a strategic partner, the focus of our work is strategy. What we learned during the discovery phase is paired with the goals to be achieved in formulating an appropriate and effective strategy. What is our long-term goal? Is it securing more leads or expanding globally? We ask questions to keep our work on track: Does our solution provide the right support?


  • Step 3: Creation

In the Creation Phase, strategy is translated into solutions – actual steps involved in the step-by-step campaign flow, target audience, message, delivery. We develop content, create imagery, compose language, organize information, develop maps, user experiences – and then follow up campaign until ROI is achieved and communicated.



About Us


MultiChanneLeads is a boutique strategic marketing consulting agency with international experience and a strong professional network. We offer a bespoke service to every one of our clients. From marketing and strategic planning development to defining strategic guidelines, or simply to enhance an already existing approach acting as an extension to your marketing team.

Reach out to your customers wherever they are - online or on-ground. Get in touch with us today at contact@multichannelleads.com.




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