Lead Generation Services
One of the biggest challenges business managers face is acquiring leads. Studies show that “increasing quality leads is the top priority for 68% of B2B professionals, followed by increasing lead volume (at 55%.)”
The process of generating leads means attracting prospective customers and capturing their interest in a company’s products or services to develop a sales pipeline. The main goal is to nurture your leads until they are ready to convert and buy. Some of the most common lead gen strategies are email marketing (78%), event marketing (73%), and content marketing (67%) (Demand Metric Research Corporation).
Lead generation is part of an inbound marketing strategy. It takes place after you have attracted an audience and you want to convert those visitors into leads for your sales team. To understand this in-depth, we will sum up the process: a visitor clicks on a CTA that takes them to a landing page. After filling out a form to get an offer they become a lead.
Our lead generation strategy incorporates various services, including marketing channels analysis, SEO audit, social media optimization, UX analysis, webinars and events, ABM, BANT, Pay-per-Lead, and more. Lead generation services allow you to expand your knowledge of your prospects and even penetrate markets you wouldn’t have discovered otherwise.