Partner Marketing Services
Partnering, and partner marketing, have become more vital to business growth than ever before. One way vendors can drive strategic transformation for their customers is by establishing
strong relationships with their channel partners, and supporting them to implement market development fund (MDF) programs. This can help both vendors and partners reach new audiences
or gain a greater share of the market. Channel partners can include value-added resellers, managed service providers, systems integrators, distributors, IT consultants, and affiliate partners.
For instance, the expansion of managed services and managed service providers (MSPs’) increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations.
Designing and executing successful MSP recruitment initiatives is a key component in a successful Partner Marketing Program.
Recruiting influential MSPs in today's highly competitive market can generate more recurring revenue and creates a long-term salesforce multiplier effect. The trick to making these types of partnerships successful is to build a solid channel partner marketing plan—a strategy for two companies to collaborate on selling or marketing services, products, or technologies. Not sure where to start and look for an expert in Partner Marketing?